Press Release
Capacitas has announced the appointment of Adrian Goodliffe as Chief Commercial Officer, as the business enters its next phase of growth following investment from Pelican Capital in 2025.
London, UK - 29 April 2026 - Capacitas, a leading provider of cloud and AI consulting services, today announced the appointment of Adrian Goodliffe as Chief Commercial Officer (CCO), as the business enters its next phase of growth following investment from Pelican Capital in 2025.
Adrian joins the executive leadership team with more than 20 years’ experience in scaling technology and services organisations. He has held senior commercial roles across high-growth, investor-backed businesses, including Chief Commercial Officer at Investis Digital (IDX) and Chief Revenue Officer at Grayce, where he led go-to-market strategy and execution. Prior to Investis, Adrian was a partner with Accenture in their technology practice.
Sameena Hassam, CEO of Capacitas, said:
“Adrian brings a proven track record of delivering growth in technology-led businesses and a deep understanding of how organisations can unlock value from digital transformation. Following our recent investment from Pelican Capital, this is a pivotal moment for Capacitas, and Adrian’s leadership will be instrumental in scaling our commercial operations and extending our influence in optimising cloud and AI platforms for some of the world’s leading brands.”
Adrian Goodliffe, Chief Commercial Officer at Capacitas, said:
“Capacitas is uniquely positioned at the intersection of technology performance, cloud, and AI - areas that are reshaping how businesses operate and compete. I’m excited to be joining at such an important moment in the company’s journey, and I look forward to working with the team to accelerate growth, deepen client relationships, and build on the strong foundations already in place.”
In his new role, Adrian will be responsible for leading Capacitas’ global commercial strategy and go-to-market operations. The appointment represents a key strategic hire as Capacitas continues to invest in its capabilities and expand its market presence, helping clients to optimise performance, manage complexity, and realise the full value of modern technology platforms.
About Capacitas
Capacitas is a London-based technology consulting firm specialising in performance engineering, digital transformation, and cloud & AI optimisation. The company helps organisations ensure that their critical systems perform at scale, enabling better customer experiences and business outcomes in an increasingly complex digital world.
Find out how Capacitas helps organisations optimise cloud performance, cost, and resilience.
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